Pigsback.com has also been piloted with very encouraging results in North America. In 2007, Pigsback.com was launched in Canada in partnership with Bell Canada. All consumer and trade objectives were surpassed in the pilot, but the roll-out was suspended due to the proposed leverages buy-out of Bell at the time. For more on the pilot launch in Canada and the transfer of the brand and know-how to North America, view this 3 minute video http://www.youtube.com/watch?v=NRp6K7mrZ5g
Under the right circumstances and with the right partner, the company may re-visit the North American market.
Pigsback also launched in the UK in 2007, but was forced to suspend its operations in 2009 due to the prevailing economic climate.
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